By Micha? G?owacki,Lizzie Jackson
ISBN-10: 0415843251
ISBN-13: 9780415843256
ISBN-10: 1138653675
ISBN-13: 9781138653672
This publication analyzes the demanding situations dealing with public provider media administration within the face of ongoing technological advancements and altering viewers behaviors. It connects types, techniques, innovations, and managerial theories with rising methods to public media practices via an exam of media providers (e.g. blogs, social networks, se's, content material aggregators) and the web functionality of conventional public media organisations. participants determine the main proper and valuable methods, these more likely to inspire creativity, interplay, and the improvement of cutting edge content material and companies, and talk about how such innovation can underpin the continuation or enlargement of public provider media within the altering mediascape.
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Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Routledge Research in Cultural and Media Studies) by Micha? G?owacki,Lizzie Jackson
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